Sunday, 17 January 2016

Maybelline Fit Me! Concealer Review | Shade 20 'Sand Sable'

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'

Hey all !!

Maybelline has gone crazy these days launching new makeup goodies every other day!!! No,I am not complaining!! It is indeed very exciting for us makeup lovers because we all love Maybelline J Don’t we? Of course we do…

So Maybelline has recently launched their very famous Fit Me! Range of products in India! And if you have read this fun Sunday post, you might know that I picked up the concealer couple of days back. Keep reading to know if it has managed to impress me J

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'
All 3 swatches !! L to R : 25 Medium, 20 Sand , 10 Light

What Maybelline says about it

Now bring out the real you with Maybelline New York's new Fit Me! concealer.

For makeup that doesn't mess with you and let's you bring out your inner beauty flawlessly, Maybelline New York brings the new Fit Me! concealer. With the Fit Me!® concealer you'll get the ultimate touch-up coverage for any dark spots or imperfections. You can bid goodbye to any imperfection that holds you back.

Here's why you'll love it:
• It offers 3 shades- Light, Sand and Medium
• Provides a natural finish
• Suits all skin types

Price: INR 500 for 6.8 ml

What I think about it

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'


As you can see in the images, it comes in a tube packaging with a doe shaped applicator! I feel this is the most convenient way to pack a concealer… much better than the stick or tub packaging in terms of hygiene and ease of application.


Maybelline has launched only 3 shades in India L Shade 10 (light) being the lightest and Shade 25 (medium) being the darkest among them. I got the shade 20 Sand Sable which has peachy undertone and the closest match to my own skintone.

Getting an exact match to someone’s original skintone is a universal thumb rule, as far as base makeup is concerned. I was lucky to get a good match but I don’t think dusky beauties will be happy with the shade selection!

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'
Swatch Comparison !! Left: Maybelline Fit Me! Concealer 'Sand' , Right: MAC SFF NC30


This Maybelline concealer is famous for being known as a dupe of NARS Radiant Creamy concealer! The texture is thick and creamy. But gets blended easily into moisturized skin. Fingertip is the best tool to work with such texture, as the warmth of fingers further helps to melt down the thick texture and blend it seamlessly!

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'


I would define it as medium to full coverage concealer! I was not expecting it to be so pigmented. So I applied a good amount of product on my under eye area in triangular shape. But that was little too much to cover under eye alone. So I ended up blending it all over my face! You won’t believe, it nicely got doubled up as a foundation that way! So if I need to travel light or if I am in a hurry, I can make it multi-task !!!

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'

Staying Power:

As I have oily to combination skin, I always set my base with compact powder! That way it stayed whole day on my face! It neither settles into fine lines, nor does it gets accumulated at open pores! Even I do gymming with this on! Still it does not melt down with sweat. So you can wear it without any worry if you sweat a lot on your face.

Maybelline Fit Me Concealer Review | Shade 20 'Sand Sable'

Quick Checkpoints

  • Good shade match for my skintone
  • Good coverage
  • Nice creamy non greasy formula
  • Decent staying power, does not crease or melts down once set with powder
  • Limited shade selection, difficult to find match for deeper skintone
  • The formula is really creamy and gives dewy finish … might be a bit heavy for very oily skin
Final word
This has become my current favorite product for doing everyday makeup! I am yet to see how it performs in summer though …

I would recommend it only if you can get a matching shade! It might look ghost-y white otherwise.

Rating: 4.8/5 (Please bring more shades Maybelline, every girl deserves a good budget concealer after all !! )

Have you got any product from this Fit Me! range? Share in comments below JJ

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